How to Sell Training Courses to Companies and Other Groups

Do you want to sell training courses to companies online?

If you choose LifterLMS to sell courses to companies, you’re getting the best WordPress LMS plugin, designed to turn your website into a flexible, customizable, full-featured learning management system.

Learning Management System (LMS) selection is very important if you plan on selling training courses to companies or any other kind of group buyer.

Top tier LMS solutions let you create engaging effective online courses and offer them to individuals and companies.

Selling Training Courses to Companies (B2B) vs. Individuals (B2B)

Selling training courses to companies (B2B) differs from selling to individual consumers (B2C) in scale, pricing, and approach.

B2B vs. B2C have different needs in terms of online education.

With companies, you’re often dealing with bulk course learner seat purchases, custom access needs, and specific reporting requirements, which leads to larger transactions and longer-term clients.

While individual course sales focus on single purchases and personal motivation, companies prioritize training as a means of boosting team performance and meeting industry standards.

This makes companies willing to invest in comprehensive learning solutions that provide measurable results and easy learner group management and progress tracking.

B2B sales often involve longer sales cycles and negotiations, but the payoff is much higher due to larger contract values and future recurring revenue potential.

This strategic business-to-business approach positions course creators as trusted partners. Selling training courses to companies creates consistent, predictable income streams.

7 Benefits of Selling Training Courses to Companies

Here are seven key benefits that can help grow your business and education impact when you sell training courses to companies.

1) Make More Money When You Sell Training Courses To Companies

Companies purchase training courses in bulk for team members. This leads to larger transactions and significantly higher revenue per sale.

Corporate clients often have budgets dedicated to employee training. Knowing this, you can position your e-learning courses at premium price points.

If your training is effective for a company, they will buy again for new team members or to recertify existing team members.

With repeat business from companies, you will gain a steady income stream and rely less on constant individual course customer acquisition.

2) Increase Your Income Per Hour With Corporate LMS Software

Selling to companies consolidates support needs, minimizing the time spent on individual customer inquiries.

Higher sales volumes from corporate clients mean you can increase income without adding extra marketing or acquisition costs.

Bulk course sales allow you to generate substantial revenue without a proportional increase in your time commitment.

3) Grow Your Authority Status Selling Corporate Training Programs

Serving corporate clients boosts your brand’s credibility, establishing you as a trusted expert.

A portfolio of respected companies enhances your social proof, attracting additional high-quality clients to your offerings.

Corporate training engagements open doors to partnerships and referrals, expanding your influence within niche industry networks.

4) Move Up Market With Your Corporate LMS

Selling to larger companies gives you access to enterprise clients (sometimes even Fortune 500 companies) with greater budgets and more complex needs.

B2B elearning clients often value advanced group management features and custom group learning experiences on your website. Having a corporate LMS like LifterLMS allows you to justify higher prices for your courses.

Moving upmarket positions your brand in a more professional sphere, drawing in clients with higher lifetime value.

5) Create a Repeatable Sales Machine To Sell Training Courses To Companies

Corporate eLearning sales create predictable revenue patterns, making financial forecasting and growth planning more straightforward for your online education business.

Building a B2B sales funnel and sales motion streamlines the selling and onboarding process into your online education business.

With efficient sales cycles designed around corporate clients, you establish smoother more predictable paths to closing deals and fostering long-term relationships.

6) Unlock Recurring Revenue At Scale When You Sell Online Courses To Businesses

Licensing or subscription models for companies open up reliable, recurring income opportunities for your courses and memberships.

Employee turnover and evolving training needs drive ongoing demand, creating a consistent revenue stream for renewed access to your corporate LMS platform.

Scaling across multiple companies in the same industry allows you to replicate this recurring revenue model and grow it across a broader corporate elearning client base.

7) Create More Impact By Selling Training Courses To Companies

Training entire teams or organizations amplifies your reach, making your expertise more impactful on a large scale.

Courses designed for corporate clients contribute directly to their business culture and employee skill development, fostering real change.

By delivering valuable training, you help companies achieve tangible improvements, making your content an asset for their growth and success.

When the business wins, you win. You create one-to-many impact at a large scale.

What types of companies and groups are looking to buy group seats in an online course?

Especially if you’re new to the idea of looking at how to sell training courses to companies, let’s look at 10 different reasons companies might purchase training for their teams from you.

Top 10 Reasons Companies Buy Bulk Seats in an Online Course

There are many ways to sell employee training to businesses. These are the primary use cases for corporate training:

• Onboarding New Employees: Streamline and standardize virtual training for new hires across the organization. Sell employee training to businesses
• Compliance Training: Ensure all employees meet industry regulations and company policies.
• Skill Development: Upskill teams in specific areas like project management, data analysis, technology skills, or digital marketing.
• Leadership Training: Equip managers and leaders with essential leadership skills for team management and strategic decision-making.
• Product Training: Train employees or external partners on new product features, new product offerings, and service offerings.
• Remote Workforce Enablement: Provide consistent training resources to remote independent contractors or distributed teams.
• Sales Training: Improve the effectiveness of sales teams with courses on sales techniques, customer communication, and CRM tools.
• Customer Support Training: Develop customer service skills to enhance resolution time, customer satisfaction, and loyalty.
• Diversity and Inclusion Training: Foster an inclusive culture by educating employees on diversity, equity, and inclusion principles.
• Health and Safety Training: Promote a safe workplace by educating employees on safety protocols, best practices, and emergency procedures.

Other Types Of Groups You Can Sell Courses To

In addition to companies, course creators have opportunities to sell bulk seats to a variety of different group buyers with unique learning needs.

These groups range from educational institutions to community organizations, each looking for training solutions for their members.

• Schools and Universities: Provide curriculum, supplemental, or specialized courses for students and faculty.
• Nonprofits and Charities: Equip volunteers and staff with skills for community service and organizational impact.
• Government Agencies: Deliver training for public sector employees in compliance, ethics, and skills development.
• Healthcare Organizations: Offer courses for continuous healthcare education, compliance, or specialized medical training from your medical LMS.
• Families: Share educational content for children where the parents manage the elearning.
• Community Centers and Libraries: Supply courses that support community education programs or skill-building workshops.
• Industry Associations: Provide courses that offer certifications, professional development, or niche industry standards.
• Franchises and Partner Networks: Train franchise owners or partners on brand standards, product knowledge, and best practices.
• Sports Teams and Clubs: Offer courses for athletes and coaches on health, nutrition, and athletics performance.
• Professional Groups and Networking Organizations: Supply skills training or certifications that members need for career advancement.

How to Sell Training Courses to Companies From Your Website in 5 Easy Steps

Step 1: Install the LifterLMS software on your website.

Go to the LifterLMS website and get the free core LifterLMS software, at least one payment gateway add-on, and the LifterLMS Groups add-on.

You can purchase individual add-ons, but the easiest way is just to get all the LifterLMS software with the LifterLMS Infinity Bundle plan.

Install the LifterLMS plugin and follow the setup instructions.

Next, install and set up one or multiple LifterLMS payment gateways. The most popular payment gateway for high transaction group sales is the LifterLMS Stripe add-on. Follow these LifterLMS Stripe setup instructions.

“Stripe surpassed $1 trillion in total payment volume (TPV) in 2023″ ~ chargeflow

Step 2: Install LifterLMS Groups on your website.

Make sure you have installed and activated the LifterLMS Groups add-on for selling training courses to companies and managing the group experience.

Follow the LifterLMS Groups setup instructions here.

Step 3: Create your online course.

Creating online courses is the core feature set of LifterLMS.

Learn the basics to create your first online course quickly and easily by enrolling in the free Quickstart Course for LifterLMS.

If you want to add a certification to your courses, learn about creating an automated quiz assessment and certification system.

Step 4: Create a group access plan to sell training courses to companies.

To offer automated course selling to companies and automated group setup, you’ll need to create a group access plan for your course.

Access plans set up the e-commerce component and access rules for enrollment in the course.

You’ll have options for:

• Group per seat price
• Fixed and variable group seat size

Keep in mind you can also offer your online courses to individuals at the same time as offering the same training to businesses if you like.

Step 5: Publish your course so you can sell training courses to companies.

When you’re ready to make your course live, publish your course by clicking the publish button on the course.

Your course is now live and ready to sell.

Company buyers can now see the course on your website, purchase bulk seats, set up their custom group page on your website, invite members into the group, and monitor the reporting on their team members.

Video Demo: How To Sell Online Courses to Companies

Here’s a detailed step-by-step tutorial video detailing how to sell online training to companies using LifterLMS.

3 Ways To Get Corporate Training Clients: Market and Sell Training Courses to Companies Online

Reaching corporate clients for your training courses requires a targeted marketing approach that combines inbound and outbound strategies, along with building valuable industry relationships.

By focusing on these three main areas (inbound, outbound, and relationships), you can effectively attract, engage, and convert companies into your eLearning training solutions.

1) Inbound Marketing (Content Marketing)

Creating valuable, SEO-optimized content like blog posts, podcasts, case studies, and video tutorials will attract companies searching for specific training solutions.

Share success stories, testimonials, or industry insights that demonstrate the impact of your courses, building trust and credibility with potential clients.

Consider hosting webinars, livestreams, or other community events to showcase your expertise and engage corporate decision-makers directly.

2) Outbound Marketing (Prospecting and Ads)

Reach companies directly by using targeted ads on LinkedIn, Google, and industry websites where your ideal clients spend time.

Develop a prospect list of potential corporate clients and initiate outreach with custom emails, calls or social media direct message outreach that speak to their unique training needs.

A/B test your ad copy and outreach scripts to identify the messaging that drives the highest response and conversion rates.

3) Relationship Marketing (Industry Partners, Referrals, Affiliates, Networking)

Build connections with your niche industry associations, networking groups, and influencers who can refer companies to your courses.

Set up an affiliate program or referral incentives for past clients or partners to bring in new corporate customers.

Attend conferences, trade shows, or online communities to network with potential clients and establish your brand as a trusted training provider.

Top 5 Mistakes to Avoid When Selling Online Courses to Companies

When selling courses to corporate clients, avoid these common mistakes that can reduce client satisfaction and limit your growth potential.

• Mistake #1 – Not Supporting Your High-End Corporate Buyers: Corporate clients have unique needs and higher expectations, so failing to offer high-quality support can result in lower retention and decreased satisfaction.
• Mistake #2 – Not Using a Corporate LMS Designed to Handle Groups: Without a corporate-ready LMS, like LifterLMS, managing group enrollments, tracking team progress, and providing reporting for managers becomes difficult and inefficient.
• Mistake #3 – Not Offering Multiple Payment Options: Corporate clients may require flexible payment methods, including credit cards, invoicing, or ACH, so limiting options can lead to lost sales opportunities. The LifterLMS manual payment gateway and LifterLMS e-commerce add-ons are particularly helpful here.
• Mistake #4 – Not Having the Ability to Take Offline Payments: Many companies prefer offline payments through invoices or purchase orders; without this capability, you risk excluding clients who cannot make online payments. Set up the LifterLMS manual payment gateway to solve this issue in an automated way.
• Mistake #5 – Not Planning for Recurring Revenue Potential: Corporate clients often require ongoing training, so lacking a plan for subscriptions through your access plans or renewals limits the opportunity for sustainable, long-term revenue.

Start Selling Courses to Companies Today

LifterLMS has everything you need to sell training courses to companies.

Get all the software you need with the LifterLMS Infinity Bundle to create online courses, sell training courses to companies, and create a group learning experience on your own website that you own and control.

The LifterLMS Infinity Bundle annual software subscription is all you need to sell training courses to companies, but lifetime plans are also available if you prefer to pay once and have the software for life.