In the competitive world of online learning, standing out isn’t just about having great content, it’s about being seen.
So how do you break through the noise?
The main key is trust, and nothing builds trust faster than social proof. Social proof happens when potential students see real reviews and testimonials from past learners. That authentic validation can be the push they need to enroll in your course first place.
With a social proof tool, it will be easy for you to showcase these positive social proofs right on your website and make the entire process smooth and impactful. It could be highlighting your social activity, reviews, or testimonials.
Let’s explore how social proof can improve your course and membership visibility and enrollments!
Why Social Proof is Crucial for Course Success
In the online learning industry, students are often overwhelmed with choices. As there are plenty of online education providers, how do they decide which course to enroll in?
It depends on the shared good experiences of those students who came before them.
Psychology of Social Proof
Social proof is a psychological state where people believe in others’ opinions about deciding to choose something online. And, in marketing, social proof is an effective way to help people decide to make a purchase.
This principle highlights how people’s choices are influenced by the opinions and experiences of others.
When students see that others have had success with a course, it sparks their interest and builds the trust that the course can deliver the same positive results for them too.
Impact on Enrollments
As you’re gaining trust and influencing your website visitors to choose your course based on social proof, it directly impacts course and membership enrollments.
Wondering how social proof can boost students’ confidence that much? “Testimonials can increase conversions by 34%” according to research by VWO, a split-testing platform. This shows us how showcasing positive student feedback can directly boost your enrollment rates.
Another insight comes from Influencer Marketing Hub, which found that 72% of consumers trust a business more depending on positive reviews and testimonials, further proving that social proof plays a key role in decision-making for online learning courses.
So, when you showcase a social proof widget on a website, you’re potentially making your new students more likely to sign up. That’s how you not only get more enrollments, but also build more trustworthiness and reliability compared to competitors.
Types of Social Proofs in Different Formats
You can make your course more appealing and trustworthy. But how exactly do you do that?
Let’s look at different types of social proof and how these tactics work in online course promotion:
- Student reviews: Honest opinions from previous learners build trust and give future students confidence
- Expert recommendations or testimonials: Personal/expert experiences highlight specific benefits and connect with potential students on a deeper level
- Influencer endorsements: When industry experts or influencers recommend your course, it boosts credibility and visibility
- Case studies: Detailed success stories show real results and demonstrate the value of your course
- Social media mentions: Posts or shares about your course on social media expand its reach and legitimacy
Each type of social proof on your website increases your course’s credibility and makes it more attractive to students looking for a reliable learning experience.
WP Social Ninja: Overview
WP Social Ninja is an all-in-one and feature-rich WordPress social media plugin. This plugin comes with advanced features to strengthen your social media presence online.
Anyone can utilize WP Social Ninja to promote their products or services on their business website.
Whether you run an online learning course or an e-commerce store, WP Social Ninja is your best solution for reaching a larger audience and improving your online reputation.
You can fetch your social proof assets like social reviews, business reviews, chat widgets, and user-generated content, and make customizable templates that match your business guidelines and grab more attention.
As a course creator, showcasing your social proof can be easier with the right WordPress plugin. Whether it’s reviews, testimonials, or social media activities, you can easily highlight the success of your courses to gain more trust and enrollments.
Boost Course Engagement with WP Social Ninja
We all want the easiest way to promote our courses and see great results. Want to know how WP Social Ninja can be your best assistant in this?
Let’s see…
Strengthen Visibility with Social Activities & UGC
Improving your course’s visibility is essential in a competitive market, and displaying social activities along with user-generated content (UGC) provides you with a significant advantage.
By highlighting how online students engage with your content through posts, comments, and shared experiences across various social platforms, you create a noticeable impact that draws in more learners.
WP Social Ninja helps you gain this power with ease by utilizing your user-generated content, which strengthens your course’s presence and makes your audience feel involved.
This authentic engagement adds more interaction to your site and keeps it at the forefront of attention.
You can showcase your social feeds and user-generated content with this social-proof WordPress plugin from popular platforms like Facebook, Instagram, YouTube, and TikTok.
Display Customer Reviews From Multiple Platforms
Social reviews are scattered across various platforms, from Google to Facebook. WP Social Ninja gathers all your reviews in one place, and with that, you can show off your course’s authenticity.
Whether potential students are looking for an online course, you can showcase positive feedback from your previous students on your site.
Highlight User Feedback with Testimonials on Your LMS Website
Presenting what learners are saying about you through testimonials on an LMS site can impressively work on building trust and engagement, but it’s all about the right approach.
WP Social Ninja allows you to place user testimonials and ratings on the pages you want them to highlight, such as course landing pages, course selection pages, or the checkout page.
Authentic reviews and detailed testimonials affirm the learner’s decisions and guide them on how easily they can enroll in your courses.
Also remember, when you use the user feedback in the social proof section, you avoid overwhelming the page with excessive information.
Special note: Besides reviews and testimonials, this social media plugin offers even more ways to engage your audience. You can easily showcase your latest reviews using eye-catching pop-ups that display feedback along with star ratings. The Notification Popup feature is an addition to keep your visitors updated with the latest reviews & recommendations, and also to keep your webpage looking more engaging.
Personalize Reviews/Testimonial Templates for Maximum Engagement
Customizing how your reviews or testimonials appear on your course website can make a huge difference in engagement.
This WordPress social proof tool lets you personalize your review or social feed displays to match your branding and website’s layout.
You can experiment with various formats, including grid layouts and sliders, to ensure that the social proofs are both visually appealing and impactful.
With this, you can create a better user experience that captures students’ attention at first glance and encourages them to learn more about what makes your course better than others.
Help Immediate Student Queries with Chat Widgets
When students have questions, quick answers can make or break their decision to enroll. WP Social Ninja’s chat widgets offer a direct line of communication; it makes it easy for potential learners to get instant responses.
Whether they’re curious about course details or need help navigating the site, the interaction from the chat window of your website helps address concerns immediately.
If you’re expecting higher conversion rates and better engagement, you should utilize this feature on your online learning website.
For chat widgets, you can connect to 15+ social platforms like Facebook Messenger, WhatsApp, Telegram, and others.
Special note: You can start using it as a free social proof plugin as it has both free and pro versions. When you’re ready for advanced tools, the premium version unlocks more powerful options, starting at just $44 per year (after a discount).
Final Thoughts
In the crowded world of online learning, there are many online course platforms available to provide multiple options for anyone looking to explore a course.
No matter how much effort you put into creating your course creatively, social proof is an important key to making your course shine and getting students’ attention right when they look for a course.
So, if you’re creating and selling e-courses with a WordPress website powered by a WordPress LMS plugin, it’s time to utilize the best social proof plugin we mentioned to get everything you expect from your LMS platform. Try WP Social Ninja now and let your social proof turn website visitor curiosity into action.
Get more course engagement, enroll more students, and achieve your course’s full potential.
