People often want to buy online learning for someone else. Whether that’s:
- A manager gifting access to their team.
- A client buying a premium course for a colleague.
- Or a family member looking for a Christmas gift this holiday season. 🎄 🎉 🎁
The intent is simple, but in reality, the execution rarely is. Most learning platforms still treat this as an edge case. Buyers are pushed into creating accounts for other people, sharing login details, or contacting support to ask how to make it work.
What should feel generous quickly turns technical.
And that friction matters because it:
- Introduces hesitation at the point of purchase.
- Increases support requests.
- Quietly costs you sales.
Today, we’re excited to introduce the all-new LifterLMS Gifts add-on to remove that friction.
Gifting Access Should Be Simple
When someone buys a gift, they are already convinced.
- They’ve chosen your product.
- They’re willing to pay upfront.
- They want the recipient to have a good experience.
But when checkout turns into a set of instructions, or a follow-up email explaining what to do next, confidence drops. Buyers pause. Some leave. Others reach out to support before the sale is even complete. This is not a user problem. It is a system problem.
LifterLMS Gifts solves it by changing the model entirely. Instead of forcing people to buy and manage accounts for others, it simply lets them buy access.
How Gifting Courses & Memberships Works
LifterLMS Gifts allows you to sell courses and memberships as gift vouchers.
From the buyer’s perspective, the process is familiar. They complete a purchase as usual, but instead of being enrolled in the course or membership themselves, they receive a gift voucher to share when they want to gift access to the course or membership in question.
For the recipient of the gift, there is no pressure to act immediately. They can redeem the voucher during checkout or from their Student Dashboard to get access to the course or membership.
There is no forced timing, no shared credentials, and no manual intervention from you.
You make the sale once. The experience stays clean for everyone involved.
This flexibility matters, because gifting rarely follows a fixed schedule.
People often buy first and decide on timing later.
LifterLMS Gifts is built to support that, rather than fight it.
Built for Real-World Selling Scenarios
LifterLMS Gifts is designed for how learning is actually sold, not just how it is consumed.
For corporate gifting and team access, vouchers allow organisations to pay upfront without needing to collect learner details immediately. Managers can distribute access internally, on their own timeline, without involving you in the process.
For course creators selling premium products, gifting reduces hesitation. Buyers can commit without worrying about enrolment timing or account setup, which makes higher-value courses easier to sell confidently.
For memberships, gifting becomes a clean experience rather than an awkward workaround. Access can be given without managing someone else’s billing or login, which makes memberships easier to recommend and easier to purchase on another person’s behalf.
Convenience Drives Revenue
Every unnecessary step before checkout increases the chance of abandonment.
LifterLMS Gifts removes several of those steps at once.
- Buyers no longer need clarification emails.
- Recipients aren’t rushed into immediate action.
- Admins are not pulled in to solve edge cases.
The result is:
- Fewer abandoned purchases
- Fewer pre-sale questions
- Fewer support tickets that start with “Can I buy this for someone else?”
More importantly, it makes it easier for people who already want to buy to actually complete the purchase.
See What’s Happening, Without Managing It
Using the LifterLMS Gifts add-on to manage gifted course and membership access – rather than handling it manually – doesn’t mean giving up visibility or control.
- Buyers can see the status of their vouchers.
- Recipients have clear places to redeem them.
- Administrators don’t manage individual gifts manually or track redemptions outside the LMS they already know & love.
Everything stays visible inside LifterLMS, which reduces confusion and support overhead.
Built into LifterLMS
LifterLMS Gifts is not a bolt-on system with its own rules.
- It uses the same access plans you already work with.
- It builds on the voucher functionality inside Orders.
- It fits naturally into the LMS you already manage.
- It allows both enrolled students and/or visitors to gift access to someone else.
There are no third-party tools to maintain and no disconnected workflows to explain. Keep things simple & make it easy for your customers to buy your courses and/or memberships as a gift.
Make Gifting Simple For You – And Effortless For Learners
People already want to buy learning for others. LifterLMS Gifts lets you support that intent without friction, without workarounds, and without extra admin effort.
- If you already use LifterLMS, you can add gifting today:
Learn more & get started with the LifterLMS Gifts Add-on. - If you’re still evaluating WordPress LMS plugins:
This is one more way LifterLMS removes barriers between interest and purchase.
Available On Its Own or With the Infinity Bundle
LifterLMS Gifts is available as a standalone add-on for $299 per year, and it is also included in the Infinity Bundle, priced at $749.50 per year.
If gifting is the primary capability you need, the standalone add-on keeps things focused. If you’re building a broader learning business with advanced tools, the Infinity Bundle includes Gifts alongside the full LifterLMS feature set.
You can explore both options here:
Get LifterLMS Gifts and 26 other add-ons with the LifterLMS Infinity Bundle:
