3 Ways SaaS Product Companies Win with an Online Course Strategy

Online courses and learning management systems aren’t just for people or companies where online courses or teaching are the primary business focus.
You can also use online courses to support your main business.
Let’s look at SaaS (Software as a Service) businesses and how they might deploy an online course strategy.
Keep in mind that these methods could be used for almost any type of business, not just software companies.
Here are 3 strategic areas to deploy online courses …

1) Inbound Marketing

Inbound marketing is the part of sales and marketing where marketing is created that attracts new leads into the sales funnel.
The classic type of inbound marketing is now popularly called “content marketing.” Blog posts, YouTube videos, tweets, Instagram photos, and countless other types of content can be used as content marketing that can attract inbound leads.
But how are online courses different or better than other content types?
The advantage of using online courses is that they go deep. They are not just one image, page, or video. They are not a flash in the pan.
Online courses are a curated experience, and you get the opportunity to continue the converstion with your new prospect because they have given you an email address while creating a user in order to access your online course.

2) Customer Onboarding

Customer onboarding is the process you put in place to help ensure the success of your new customer.
Well done customer onboarding shows brand new customers:

  • where to start
  • how to focus and avoid overwhelm
  • what to expect by anticipating their questions

There is no better format to accomplish these goals than an online course.
An online course can have a fast-start guide.
An online course can curate focus by dividing up all the areas that should be covered into a syllabus or curriculum that makes sense.
An online course can have lessons titled as questions that new users frequently ask in an intuitive order that makes sense.

3) Employee Onboarding

SaaS companies and really any company stand to benefit exponentially by curating the employee training process into an online course.
Think about how much time is wasted where new hires are sent to “shadow” veterans. One-on-one training is of course an important part of training and mentorship, but why not get a jump on the game by having the best employees in each position create courses for newbies?
When you create employee onboarding courses, the top benefits are:

  • increased efficiency in the training process
  • permanent capture of value of your best employees processes (which remains in the business even after that employee no longer works there)

If Your Business is Ready to Benefit from an Online Courses Strategy Implementation …

It’s time to build out your new training site.
If you are ready to learn new skills in your business, it is perfectly acceptable to roll up the sleeves and learn the new skills required to build an online course delivery system or learning management system “LMS.” If you are interested in having a professional put together your platform to leverage online courses in your business, click here for a special video message and contact details.
If your main business isn’t online course systems, why not move quickly and avoid mistakes by letting the pro’s handle the set up of that piece?