From Cart Recovery to Course Upsells: Master PopUp Maker’s New LifterLMS Integration
This advanced training is designed for course creators, membership site owners, and WordPress professionals who want to optimize conversions and student engagement with popups.
Popup Maker LifterLMS Integration Webinar Highlights
This live training with Chris Badgett and Daniel Iser walks through Popup Maker’s new deep integration with LifterLMS. You will see cart abandonment popups that automatically add coupons at checkout, upgrade popups that add access plans to the cart with one click, engagement popups tied to LifterLMS achievements, and how to layer targeting rules by cart contents, course completion, and subscription status.
What You’ll Learn
- How the Popup Maker cart abandonment popup applies a discount and tracks recovered revenue at the same time
- How to build upgrade popups that insert a LifterLMS access plan and coupon into the cart in one click
- How LifterLMS engagements (enrollments, achievements, certificates) can trigger popups for gamification
- What targeting rules are available for LifterLMS cart totals, course enrollment, subscription status, and lifetime spend
- Which popups every course creator should build first, based on 800,000 sites running Popup Maker
Key Takeaways
- Start with an exit-intent email capture popup targeted everywhere except checkout, and a simple 5 to 10 percent cart abandonment offer at checkout
- Popup Maker’s own cart abandonment popup drove roughly $100,000 in recovered revenue over seven years on a single offer
- Almost none of Popup Maker’s abandoned carts now reach the email phase, because the popup recovers them before they leave the site
- LifterLMS integration lives in Popup Maker Pro Plus, and the free version at wordpress.org is the right place to start experimenting
- Feature requests get built quickly; the LifterLMS integration itself is under six months old and moving fast
Frequently Asked Questions
Popup Maker’s WooCommerce integration predates the LifterLMS one and is a little more refined. You get one-click upsells, cross-sells, expiring-subscription targeting, cart-total conditions, and item-in-cart conditions, and the same purchase tracking flows through. WooCommerce supports multiple items per cart, so it exposes a few more targeting angles than LifterLMS which is one product per checkout.
Start with an email-capture popup targeted everywhere except checkout. Exit intent typically converts around 3 percent versus under 1 percent for non-exit-intent, and it costs nothing to run. Pair it with a simple cart-abandonment popup on the checkout page offering a small discount. Popup Maker’s team has seen the 5 to 10 percent offer drive roughly 12 percent more conversions on carts that would have otherwise walked away.
That specific behavior is on the feature request list from this session. It fits the pattern the integration is already built for. LifterLMS engagement events (enrollment, completion, quiz pass, certificate earned) can trigger popups today, and adding group-leader-targeted notifications on group-member completion is exactly the kind of workflow Popup Maker wants to hear about.
No. Popups are containers you drop content into. That content can be built in the WordPress block editor, Beaver Builder, Bricks, Elementor, embedded forms, whatever you already use. If it fits inside a WordPress page, it fits inside a Popup Maker popup.
Yes. That is the pattern behind Popup Maker’s upgrade popup. The call to action on the popup can add a specific LifterLMS access plan to the cart and automatically apply a coupon in one click. The visitor lands on checkout with the item and the discount already in place, which meaningfully lifts conversion on upgrade offers.
A trigger is what fires the popup (exit intent, click, item added to cart, time delay). A targeting rule is what gates who sees it (specific page, cart total, course enrollment, subscription status). A cookie controls whether the same person sees it again. Learning how those three interact is the one real learning curve, and Popup Maker is working on one-click templates to shorten it.
Popup Maker’s support team responds within about an hour during working hours. Pro Plus customers also get access to the new Popup Maker private community, where Daniel answers questions directly and the support team helps with setup. Feature requests go to the same channels.
Yes. The free version at wordpress.org powers the majority of the roughly 800,000 sites running Popup Maker, and it is the right place to start experimenting with click triggers and basic popups. The LifterLMS-specific triggers, targeting rules, call to actions, and conversion tracking live in the Pro Plus tier.
Full Webinar Transcript
Welcome and Why Popups Matter for Course Creators
Chris Badgett: Hello and welcome back to this complimentary training. I am Chris from LifterLMS and I am joined by a good friend, Daniel Iser. Daniel is from Popup Maker, which powers almost 800,000 popup systems on WordPress websites worldwide.
Popups are an important part of increasing revenue, driving user behavior, and being helpful. Sometimes popups get a bad rap because they are seen as annoying or clickbait. But if you use popups correctly, they can be helpful. They can guide people where you want them to go. And they can increase your revenue, your course enrollments, and all kinds of things.
How LifterLMS Uses Popup Maker on Its Own Sites
Chris Badgett: If you have been on the LifterLMS website, all of our popups are powered by Popup Maker. We switched to Popup Maker from a different popup solution many years ago and I could not be happier. We use it on the LifterLMS Academy site, our LifterLMS-powered LMS site, to do a lot of different things.
We use it for cart abandonment recovery, which is one of the main use cases. There is also exit intent, where when somebody tries to leave your site, it is not like you want to jump in front of them, it is more like, “Hey, before you go, have you considered X?” It could be an upgrade. It could be a call to action to enroll in a free or paid course. You can do upsells with popups. There is so much you can do.
Why This Deep Integration Matters
Chris Badgett: The reason we are doing this webinar is that Popup Maker has created deep LifterLMS integrations with so many features that we wanted to walk through them together. This is an interactive session. If you are live on the call, feel free to ask questions. Use the comments wherever you are watching, StreamYard, YouTube, Facebook. We are here to answer your questions.
Daniel, welcome to the webinar. Thank you so much for coming, and thank you for integrating Popup Maker with LifterLMS.
Daniel Iser: Thanks for having us. We have been around a long time. We have been listening to user feedback for a long time and one of the places we have always really enjoyed is integrations. Honestly, I do not know why we did not do this one sooner. With our friendship, we should have tightened this one up a long time ago. But I am super excited to get feedback, show off what we do have now, and see what we can build to improve this in the future, because this is only version one and I have big visions for what we could do with it. We are just now scratching the surface.
The Frame for This Training
Chris Badgett: The biggest things to think about with popups is that you can do so many different things with them, but if you use the frame of “let us make some more money, let us be more engaging with our students, let us help them get where they want to go or encourage certain behaviors,” that is what we are going to focus on in this training.
The sky is the limit with what you can do with Popup Maker. With all the advanced targeting of when they show, how they show, what they say, what is on the popup, there is so much you can do. If it starts to feel overwhelming because it is so powerful, it is the most powerful, customizable, affordable popup solution for WordPress. Stay focused on driving more sales, capturing revenue, upselling, and engaging your students with helpful popups.
The Only Real Learning Curve
Daniel Iser: There is a little bit of a learning curve. We are working to eliminate that in the near future with one-click instant popup solutions. The only real learning curve right now is understanding the difference between a trigger, a targeting rule, and a cookie, and when they all work. We can get you through that pretty quickly.
Popup Maker is a very flexible solution. It is meant to create simple stuff really quickly, but also to build something completely custom. We do that by providing you with a customizable container and functionality built around that container, and then you can design whatever you want to go inside of it. This lets you use a page builder, Gutenberg, or your favorite embeddable forms. If you can insert it in a WordPress page, you can probably put it in one of our popups.
The Cart Abandonment Demo Setup
Daniel Iser: I want to get started. We do have a demo site. I set up a couple of popups, and we are going to focus on the top four here. The demo site comes pre-populated with a bunch of stuff, but we are mainly focused on the LMS ones.
The ones we talked about setting up for today were a cart abandonment example, which we have had a lot of success with. Our own cart abandonment has generated something like $100,000 over the last seven years. We only formalized this into a full feature set that we can pass on to our customers in the last six months, and that is where Popup Maker Pro comes in.
The Cart Abandonment Popup In Action
Daniel Iser: Let me walk through the cart abandonment popup on the demo site. Head to the membership catalog and click enroll to add a plan to the cart. When the visitor reaches the checkout and moves to hit the back button or close the browser, the popup fires.
The design here is not meant to be beautiful. It is a simple 5 or 10 percent offer, which we have found drives about 12 percent more conversions to checkout. Clicking the button on the popup automatically applies the coupon. That is what the visitor sees.
The Real Magic Behind the Scenes
Daniel Iser: The real magic is what happens behind the scenes. When the visitor clicks the call to action, we track the value of that click. We do not just track that the popup was shown. We track that the cart had a value, and that we are saving that cart for the full amount. In this case the cart was worth $900.
Go back into the analytics for that popup, look at the cart abandonment view, and you will see we just tracked a $900 purchase attributed to it. On the LifterLMS demo site we tested this on, that abandoned-cart popup pulled in real recovered dollars in one click.
The Numbers Behind Popup-Based Cart Recovery
Daniel Iser: You can save about 10 percent more carts using this pattern. What we found is that we do not actually have as many email-based cart abandonment recoveries anymore. Almost none of our cart abandonments make it to the email phase. They recover before they ever leave the website, using the small 5 percent discount we offer them.
On average, we see this used probably three to five times a week. Roughly 5 to 7 percent of our checkouts end up recovering through the popup. It has a profound effect when combined with other popups you can layer into the system.
How the Cart Abandonment Popup Is Wired Up
Daniel Iser: There are two parts to this. First is a call to action, the button that lives inside the popup. That call to action simply applies a pre-made coupon. You can choose to make your own coupon. In the near future, we will have a discount generator that automatically generates unique one-time codes that are time-limited, so you can even put a countdown timer in the popup.
The popup itself uses an exit-intent trigger and targets the checkout page. You can add additional targeting on top of that. Say you wanted the cart to have a specific item in it. You could offer a different discount for bigger plans, or a different offer if the cart totals over a certain value. You can target that however you want.
The button is a call to action that works like a normal button and can be styled however you like. That simple combination gives you a fully trackable circle of conversion. Once they click the button, they are in the system. We track visitor data, session data, and all the event data.
This Is a Real LifterLMS Integration, Not a Bolt-On
Chris Badgett: I want to add something. This is the LifterLMS integration. This is integrating with the LifterLMS cart, the LifterLMS coupon system, the LifterLMS access plans. This is all deep LifterLMS integration.
Popup Maker popups are great for general use like capturing emails, but Daniel and the Popup Maker team have done so much to integrate tightly with LifterLMS. We have just scratched the surface.
How Popup Maker Handles WooCommerce Carts
Chris Badgett: While we are here on carts and e-commerce, a percentage of LifterLMS sites use it with WooCommerce. Can you speak to how Popup Maker works with WooCommerce in general?
Daniel Iser: Absolutely. Everything you see for the cart and the upsells you can do with WooCommerce, plus a lot more. Our WooCommerce integration actually came first and is much more refined. We have been working on it for a few years, and adding call to actions really completed the system over the last six months.
You can do one-click upsells, cross sells, and target people by expiring subscriptions or the card no longer being valid. There are lots of targeting rules and options. The same tracking for purchases applies to WooCommerce, and you actually get a little bit more capability because WooCommerce supports multiple items per cart, whereas LifterLMS is one product per checkout.
The Keep Learning Popup for Enrolled Students
Daniel Iser: Moving on. If you have users who are midway through course completion, we can set up a simple course completion popup. It targets anybody who is enrolled but has not completed. We are not going to show this while they are on LifterLMS pages, because the assumption is that they are already doing another course and we do not want to interrupt a normal flow.
What that effectively does is show them a “keep learning, get back to it” message. You can set these up lots of different ways. The current one is set up to be generic. Real simple. Clicking it takes them to the class. All the call to actions here are trackable, so you know exactly how many clicks each one has. This popup’s analytics show what page it was on when they clicked it. You get a lot of detail that you are not going to get if you are just having a plain button there for them to click.
The Certificate and Achievement Popup
Daniel Iser: Another popup we set up here is a “you earned a certificate” popup. It grants awards and achievements through a button click. This is a simple call to action with the LMS integration.
It is set up to give them an award. It will skip the grant if they already have it. It will still send the notification, or optionally send the emails. Targeting is set to a specific quiz score, so we only show it if they scored over a certain level. Then it is on a time delay.
After they complete the quiz, they see the popup, they click it, and they get their course completion. From there they can go straight to downloading their certificate.
Triggering LifterLMS Engagements From a Popup
Chris Badgett: If you are familiar with LifterLMS engagements, whether that is an achievement badge, a certificate, or an email based on behavior in the LMS, Popup Maker hooks into that so you can trigger those from a popup. That makes for some cool ways to design interactive learning. It basically unlocks an unlimited amount of ways to trigger these things.
When you are designing a learning experience, if you want to make it more fun, if you want to make sure they do something, they need to take an action and then they get the popup and then they get the achievement. You can start designing a unique experience in that way. That is super powerful.
Popups as Gamification, Not Just Revenue
Daniel Iser: In my mind, this is very much like Discord or old-school forum threads, where you can get “Oh, you clicked the button. Congratulations, you made your first comment. Accept this achievement.” There are lots of things you can do with this.
Not every one of these popups is built to give you more money. Obviously making money would be nice, but a lot of these are user encouragement. They are nice user enhancements to make your average user’s life a little bit better while they are going through your programs.
Chris Badgett: Daniel is running a demo site right now. If you like to learn by playing around, you can get your own LifterLMS Popup Maker demo site that has some of these examples already set up, and you can just play with the tool.
Group Leader Notifications and Feature Requests
Chris Badgett: Somebody asked whether it would be cool to have a popup alert group leaders when a member completes a course. That is a specific use case for anybody using our LifterLMS Groups add-on. If you sell training to a company, the company would get a popup when one of their group members completes the course.
Daniel Iser: Absolutely. That is exactly what I am here for. I have come up with ideas, but I do not run an LMS. I do not run a course site at the moment. Putting myself in your shoes is almost impossible, so I need feedback like this to build what is genuinely useful.
Easter Eggs and Playful Popup Design
Chris Badgett: That is the concept of an Easter egg. Some of what we are talking about here is gamification. Popups are a great way to do that. Combined with Popup Maker’s call to action system, you can really design interesting surprises into your LMS that make it fun.
Daniel Iser: My mind was blown when I understood the power of calls to action as Popup Maker does them. Here is an Easter egg we had on our website for seven years, and only one person ever found it.
We had all of the features for our popups listed as little miniature bubbles on a feature grid. Each one was a popup with its own color, background, and close button. You could close each one of them. As they closed, it listed the name of the feature below. But if you closed all 16 of them, it would pop up “you curious cat” and give you a 100 percent off discount code. Only one person ever used that code that I know of.
Easter eggs are fun. Popup Maker built a whole close button with personality for April Fools called Twitchy. You would go to click it and it would blink out of appearance, ninja vanish, then appear a few seconds later. Try again and it would grow legs and run off the screen. We are willing to have fun and to help you have fun with your users. This is not just about making money.
The Upgrade Popup With a Cart Preload
Daniel Iser: The last popup we have to show is an upgrade offer. This one is a banner notice. It is set up to show if the visitor has purchased any plan but has not purchased the annual premium plan, and it also requires that they have completed a course before the offer appears.
The call to action here is set up to add a specific plan to the cart and apply a discount code for 50 percent off at the same time. When they click it, they go straight to checkout with the offer applied.
These are very targetable. You can narrow this to a specific user if you really wanted to, or a small subset of users, and you can completely customize the design. We are using the block editor here, but you can use Beaver Builder, Bricks, or Elementor.
The Live Demo Reality of Popups
Daniel Iser: Live demo, so we hit a couple of hiccups turning off my own targeting rules. That is the fun of a live demo. Chris helped me unenroll from the membership at the LifterLMS admin level so the upgrade offer would trigger for my session. From there, the popup fired: half off on the gold membership, one click to checkout.
You can start to layer these together. On a simple site, it is easy to say there is not a lot of functionality for me. But once you get the basics set up and start figuring out how to layer this in, there is a lot of fun stuff you can do.
Why Targeted Popups Convert So Much Higher
Daniel Iser: The biggest lever is making sure you are targeting your messaging. That popup for the upgrade is targeted specifically to people who have completed a course. We know they are committed. We know they already own something. That is going to be a really high-converting popup in reality, because we are giving people who are already mostly committed a huge discount at the exact moment we know they are going to see it. That is a super powerful combination.
The Call to Action System, End to End
Daniel Iser: Call to actions are a new system entirely. They only came out in the last two months. These are trackable call to action links with specific actions. In the near future, you will be able to do multiple actions per link, and you can already do conditional actions in the version in development.
For right now, you can do simple links, your own tracking links, coupon applications, enrolling people directly in courses. If you want a free course upgrade, you can have a button that just takes them straight into enrolled status. You can trigger custom emails. You can add or remove people from courses.
One useful pattern is a reset button that resets a course status with a couple button clicks. These do not have to be used only in popups. They can be used in emails too, though the visitor will need to log in when they arrive at the website for those to take effect.
Then there is a purchase access plan option. All of those actions have plenty of settings.
Revenue Tracking on Call to Actions
Daniel Iser: Some call to actions have revenue tracking built in. That tracks the added revenue on the popup. To clarify, if you have a $500 item in the cart and the popup upsells them to a $1,000 item, the call to action only tracks the $500 added value from the popup. It does not track the full cart value. We are trying to show you exactly how much your popups are making, not more, not less. You can actually see the ROI calculated against your Popup Maker license fees, so it shows you are making money with the tool right away.
For non-revenue calls to action, you can assign a manual value. You can say a link click is worth five dollars to you, or whatever number you like.
Trigger Types Available in Popup Maker Pro
Daniel Iser: For the Pro version, you get exit intent, scroll, and click triggers out of the box. For both WooCommerce and LifterLMS, you get an “item added to cart” trigger. It detects when somebody has added a specific item to the cart and shows a popup as soon as they add it.
Click triggers are the number one thing we do. That is actually how we got started twelve years ago with an earlier plugin called Easy Modal. All we needed was a contact form on the main menu without sending people to a page. So we built click-triggered popups. They work with any page builder and on any element on your site.
LifterLMS-Specific Targeting Rules
Daniel Iser: A lot of the power is in the targeting. Add a rule and you can target on specific courses, specific pages. Then you get into the more powerful stuff. You can check whether the cart has specific items, whether the cart total is more or less than a value, whether the customer has spent more or less than a certain amount with you over their lifetime. You can check subscription statuses, course enrollment, and group memberships. We have tried to add everything we could come up with. Anything that is not there, just ping us and we will get it added quickly.
Analytics and Historical Data
Daniel Iser: With the analytics, you get more data than is actually shown in the current reports. Once you have this set up and running, when we build the new reports that show user breakdowns, new versus returning, and segmenting, you will be able to take full advantage of your historical data. It is already all stored. This is a full analytics system in the background powering your popups.
LMS Sidebar Attribution, Coming Soon
Daniel Iser: We are also going to be integrating with the LifterLMS user interfaces themselves shortly. Orders that came from a popup will show a sidebar attribution. We will start circle-linking everything together, so you can click around and find that this purchase was made by this popup, this call to action, and this call to action is related to these other 20 popups. You will be able to trace conversions back through the funnel.
How LifterLMS Uses Popup Maker on the Marketing Site
Chris Badgett: I want to show some of the ways we use Popup Maker at LifterLMS ourselves. Head to lifterlms.com in an incognito window. Move the cursor toward the top corner of the browser and the exit-intent popup fires. This is what I would call a lead magnet exit-intent popup. Before you go, we have this great resource for you. Enter your name and email. That is one of the ways you build your email list.
Instead of having somebody visit your site and leave and you never hear from them again, a lead magnet like this is a great way to use Popup Maker. And to Daniel’s point earlier, you can put tons of design effort into your popups. Your brand, your typography, your form styling, your button colors, all infinitely customizable.
The Real LifterLMS Cart Abandonment Popup
Chris Badgett: Head to the LifterLMS pricing page and add the Infinity Bundle to the cart. Start moving toward the top corner as if you were about to leave the site. The popup fires: since they were about to leave anyway, why not get started with the free version of our software? That is one strategy.
I want to steal Daniel’s approach and add new targeting rules on our own site. If they are on checkout and going to exit, I want the free download offer first. But once they start checkout, I want them to see the 5 percent offer instead.
Daniel Iser: Yeah. That is how popup people think. If this, then that. What is the offer? What is the behavior?
The Welcome-Back Popup After the Free Download
Chris Badgett: Whenever somebody downloads the free version of our software, they opt in and the first thing they see is a welcome message and activation instructions. After about five seconds, a slide-in popup encourages them to enroll in our quick-start course, which is a training on how to get started with LifterLMS. They can read the steps for how to activate it themselves, or they can enroll in the training and watch me set it up over-the-shoulder. Two paths to the same destination, one popup surfaces the second option at exactly the right moment.
Popup Maker’s Own Cart Abandonment On Its Own Site
Daniel Iser: Let me show you our own cart abandonment popup. Get to the Popup Maker checkout, then let the popup fire. There is a small sound effect. A little ding to get their attention. You can do a lot of things like that, including adding sounds.
This popup is way over the top because we are dogfooding our own product. But these stats are accurate. We have been running this simple offer for over seven years. Some of the cool things we do here: the stats on the popup are actually live from the back end. Currently hooked to the old metric system, but we are moving them to the new analytics.
Live Performance Dashboards Inside Popups
Daniel Iser: Starting in 2026, all of our marketing popups will have a button that opens live performance analytics for that specific popup. If you try to close the popup, it starts to try to get your attention. You go to hit the close button, it tries to get your attention. Hey, check me out.
The point is to show live performance analytics for that actual popup. This will not just be for the cart abandonment. It will be for our free download exit-intent offer on the website too. It will show how many times it has been viewed, how many times it converts, average metrics. We built all of this in a page builder using Bricks. Everything you see here is doable for anybody with a little time and patience. There are no limits. You can literally build any solution you can think of.
First Popups to Set Up If You Are Starting Today
Chris Badgett: Daniel, you have seen hundreds of thousands of people use Popup Maker. What are the first popups people should start with just to learn how to use the tool? What are the most popular kinds?
Daniel Iser: If you are using Pro, the very first thing you should set up is an email capture for your mailing list. Target it everywhere except checkout at first, then you can tweak from there. Even if you do not have an offer on day one, set that up, because people who have gotten to your website are already the warmest traffic you will ever see.
Exit intent is about 700 percent better than not-exit-intent in our numbers. That said, you are still talking about 1 to 3 percent of users converting on average. Ads typically convert 5, 10, 15 percent, but exit intent will convert about 3 percent, and non-exit-intent below 1 percent.
For checkout, cart abandonment is an instant win. You saw how simple the one I have on the demo site is. Some text and a button. It does not have to be big or flashy.
Scheduled Popups and Timezone-Aware Popups
Daniel Iser: With Pro, you can schedule popups based on your own local time zone or the visitor’s local time zone. You could show “support might be delayed until we come online at X time” during off hours. People do closure notices, sale announcements, upcoming event notices. It is free advertisement because they are already there. Telling them about something that is about to happen is free promotion, even if you are not ready for the offer yet.
Popups That Keep Visitors on the Page
Chris Badgett: A great time to use popups is when you want to keep people on a page but present something without having them leave. We have another one on our podcast website where we do not want visitors to leave the episode they are actively listening to. The popup comes up and asks, “Would you like to know the five most popular episodes out of the 550 that are on here?” They enter their email, and the popup success message displays the top five episodes.
Click Triggers and Contact Form Popups
Daniel Iser: Click triggers are the first trigger. They are in the free version, and ours are the most flexible click triggers available. They work with any page builder. You can set them up on any element on your site.
Easy Modal, twelve years ago, existed because we needed a contact link on the main menu that opened a form without changing pages. Or a “get quote” form. That is another quick win. If you have a quote form or a contact subscribe form on your main menu, you can have it show up in a popup so the visitor never has to change pages. It actually increases the rate at which they fill the form out and submit, drastically.
Video-Triggered Popups Are Coming
Daniel Iser: You brought up videos. That is on our short list of features for LMS. There is a lot of video integration with your video player. You will be able to trigger a popup when a viewer pauses a video, when they stop a video. You will be able to set targeting rules based on the current watch percentage. Do not show a popup unless they finish more than 50 percent and then hit pause. “Are you sure you want to leave now? You are almost done.”
We are going to do fun stuff with videos, including automated achievements based on watch behavior. You finished the first video, here is an achievement. You can see how you can tie the gamification together once we start layering in a few more pieces.
Learn Popup Design From What You Already Use
Chris Badgett: If you look at something like Duolingo, or an app you are already using, you can get inspiration. You think of it as an app-like experience, but on your website you can use Popup Maker to do the same things. So you could be inspired by an app you use, be like, “Wait a second, I could do that on my own website. I just need to use Popup Maker.”
Daniel Iser: That is honestly what we do. We actually spend a lot of time screenshotting popups I come across while randomly browsing the internet. I have a huge folder of concept popups we have seen over the years. Plus some really bad ones. I should probably start a blog on just the bad ones. That would be fun.
Popup Maker’s Guide for Course Creators
Chris Badgett: Daniel’s team wrote a blog post on the LifterLMS blog about top popups for course creators. There are tons of ideas there, and more concepts to get the juices flowing on what you can do. The sky really is the limit.
Daniel Iser: We are going to have to update that. It is from before our deep LMS integration.
The Popup Maker Community Showcase
Daniel Iser: With the community stuff we are launching, we are also starting a customer showcase that will go out in our newsletter. If you have an idea or a nicely designed popup, submit it through the community. We can include it in future submissions, or write a guide about it, or invite you to do a case study.
We are looking for people who want help getting to the next level, and people who have ideas and need help making sure everything is working the way they want. We want the inspiration to help you, and we want the inspiration for what we can build next.
Popups Work Because They Are Useful, Not Because They Are Loud
Daniel Iser: A popup should be useful. It should be an opportunity somebody can accept or decline. It sometimes gets a bad rap. But as a marketer and a person interested in revenue, guiding user behavior, and learner success, popups are one of the best tools you can put on a WordPress site.
For every person who says they will not put popups on their site, five minutes into a conversation of asking, “Do you not want more leads? Do you not want more revenue?”, most come around. Popups might be annoying if built badly, but they absolutely work better than any other on-site conversion tool available. My wife is anti-marketing and anti-in-my-face-anything, and even she uses our products now. If I can get a person who prefers a notepad and paper to pick it up, I think it is a solid solution for just about every WordPress website.
The Numbers on Popup Impact
Daniel Iser: It took a long time for us to calculate how many popups we have served over the years, because we only get data from people who have opted into usage tracking. Extrapolated, we have served over 30 billion popup views just from the sites we know about worldwide. That equates to something like 10 popups per person on the internet. Basically everybody has seen our work at least once or twice.
Chris Badgett: Five years ago I calculated it for the LifterLMS site, and it was around $40,000 in revenue directly attributable to popups. Over the course of LifterLMS, I have had more than 114,000 people opt into our email list, and I would estimate half or more came through popups. There are all kinds of other popups we do for other reasons, but they work.
Where to Get Help and Community Access
Daniel Iser: If you have questions, reach out to our support team. Sarai, our support team lead, is fantastic and will help you get over the finish line. When she cannot, I can step in. If you join the Pro Plus plan, you get into the community group, where I will be responding directly. I try not to go into email support unless I absolutely have to, but I will be on the community group and we will help you get things to the next level. If you have feature ideas, please drop them. Drop them to support, drop them to Chris, it does not matter. We will get them loaded in.
Closing Thoughts
Chris Badgett: I am super excited that Daniel added the LifterLMS integration to Popup Maker. I have been a long-time Popup Maker user, and like I said, I was not really into popups. But I started doing it because you are doing marketing, why not try a popup to build the email list? Over the course of LifterLMS, more than 114,000 people have opted into our email list, and a lot of those came through popups.
Go get yourself a copy of Popup Maker at the Pro Plus level so you get all the LMS-related features. If you just want to dip your toe in the water, start with the free version and start experimenting.
Daniel Iser: Absolutely. If you have questions, reach out to our support team. If you have feature ideas, please drop them. It does not matter which channel you use. We will get them loaded in.
Chris Badgett: Thanks for spending the time with us today. Daniel, thank you so much for this presentation and for doing what you are doing for the course-building community. It is really awesome. And to everybody out there watching, go get your copy of Popup Maker.


