Increase Sales and Student Engagement with Marketing Automation!

Want to learn how you can increase sales, increase your student engagement, and decrease churn? Chris Badgett (CEO LifterLMS) and Adrian Tobey (CEO Groundhogg) will show you how you can quickly implement a few simple marketing automation strategies to boost sales, increase engagement, and maximize student retention.

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How Marketing Automation Increases LMS Sales and Cuts Churn

Chris Badgett and Groundhogg founder Adrian Tobey walk through four marketing automation funnels built with the free Groundhogg CRM plugin, paired with LifterLMS through WP Fusion. They cover a webinar registration sequence, an abandoned cart recovery funnel, a student onboarding and affirmation series, and a login re-engagement funnel that fights subscription churn.

What You’ll Learn

• How to build a webinar registration funnel with automated reminder and replay emails
• How to recover abandoned checkouts with a timed follow-up sequence and a coupon
• How to build a welcome and onboarding series for new students
• How to send lesson- and course-completion affirmation emails that improve retention
• How to run a login re-engagement funnel that targets the biggest driver of churn

Key Takeaways

• Never send marketing email from your web host. Use a dedicated sending service so your deliverability is not tied to your neighbors on shared hosting.
• Pair Groundhogg with WP Fusion so LifterLMS enrollment, course completion, and lesson completion sync into tags Groundhogg can act on.
• A login re-engagement funnel takes a few minutes to build and directly targets the biggest driver of subscription churn: students who stop logging in.
• Converting your existing students into contacts and sending one broadcast email about a higher-tier offer is a same-day, low-effort win.

Frequently Asked Questions

Full Webinar Transcript

Why Chris Badgett Invited Groundhogg Founder Adrian Tobey

Chris Badgett: I’m joined today by Adrian Tobey from Groundhogg. He’s the founder of Groundhogg, a marketing automation, CRM, and email list tool for WordPress. It does a lot of things, and it’s really interesting to me because LifterLMS, as an example, is a platform plugin that does a lot from inside WordPress. I’ve always been interested in this space: your website can send emails, your users are kind of like a contact list, and a CRM is possible to actually do it all with WordPress. So I’m excited to explore that with you today, Adrian.

Adrian Tobey: Hi Chris, thank you for having me, and thank you to everybody on the call today to learn with us about how we can utilize Groundhogg paired with LifterLMS to do some really fantastic stuff in terms of maximizing student engagement, decreasing churn, and increasing your revenue.

Today we’re going to learn how to increase sales and signups using simple marketing automation, how to decrease cart abandonment, and how to maximize student retention by minimizing churn.

Adrian Tobey’s Path From Infusionsoft Partner To Groundhogg Founder

Adrian Tobey: I’m the CEO and founder of Groundhogg. We’re a marketing automation plugin for WordPress. We develop tools that allow businesses to scale and grow their lists right within the WordPress space. We believe that all businesses, regardless of location, language, or budget, deserve equal access and opportunity to sales and marketing tools that can help them grow.

I’m also the founder of FormLift. If you’re familiar with the Infusionsoft marketing automation system, we provide a sales and form plugin for WordPress that uses the Infusionsoft system. That’s where I started learning about marketing automation, and I was an Infusionsoft certified partner for about seven years before I stopped to start Groundhogg. I also worked in a digital marketing agency for the better part of nine years, using tools like Infusionsoft, GetResponse, Marketo, and ActiveCampaign, until we finally decided to build one optimized for the small businesses we actually worked with, ones that use WordPress. That’s Groundhogg.

Chris Badgett’s Background Building LifterLMS

Chris Badgett: I’m the co-founder of LifterLMS, a WordPress tool for creating, selling, and protecting engaging online courses. We’re coming up on our fifth birthday. Before that I ran a WordPress development agency, and we had a lot of clients using Infusionsoft, so some of the automation concepts that went into LifterLMS came from that background. What makes me excited about what you’ve got going on at Groundhogg is the personalization angle. Adrian and I overlap a bit in background and philosophy.

The Two Ways Marketing Automation Increases LMS Sales

Adrian Tobey: When it comes to your LMS site, there are two things we can do pre-sale to improve revenue. The first is to improve the content and frequency of how you communicate with customers before they buy, so they have more confidence about the purchase they’re about to make. The second is to decrease the number of abandoned carts, so if someone gets to checkout and has buyer’s remorse, or their credit card fails, or their grandmother calls, we can recoup some of those lost sales and turn them into revenue later on.

Installing Groundhogg And Understanding Funnels

Adrian Tobey: Groundhogg is a free WordPress plugin. You go to Plugins in your WordPress admin, search Groundhogg, and install it right through the WordPress interface. It lets you build automation funnels, manage contacts in a CRM, send tracking links, and pull reports. What we’re going to focus on today is the funnels and automation portion.

We call these funnels because a funnel takes a bunch of people at the top and, through various criteria, thins them out to a smaller group at the bottom who become customers. Other marketing tools call the same idea automations or workflows. When you install Groundhogg, you get a library of funnel templates you can start from and then modify.

Building A Webinar Registration Funnel Step By Step

Adrian Tobey: If you’re an LMS company, you likely provide videos or a learning environment, and a webinar registration is a great example, since it’s a great way to inform people what kind of content they can expect if they sign up for your course. Clicking “start building” on the webinar registration template builds an entire funnel automatically, which you can then modify to fit your sales process.

At the top of the funnel is a registration form: a basic short-code form builder, similar to Contact Form 7 if you know the WordPress space. You add fields like first name, last name, and email, grab the short code, and paste it on your webinar landing page. Once someone registers, however you host the webinar (Zoom or otherwise), Groundhogg sends a series of timed emails. The first is a confirmation: thank you for signing up, here’s what you’ll learn, here’s what to bring.

You can edit that email with an intuitive drag-and-drop editor: images, code blocks, spacers, dividers, buttons, calls to action, a mobile and desktop preview. Groundhogg’s email templates are tested across the major email clients: Outlook, Yahoo, iCloud, Gmail, and webmail clients like Roundcube.

Sending Timed Reminder Emails Before A Webinar

Adrian Tobey: After the initial confirmation, the funnel waits until a couple of days before the webinar and sends a reminder, for example at 9:30 a.m. two days out. Then it sends another reminder, then another, up until the day before, and finally a reminder 30 minutes before the webinar starts. That cadence matters because it’s easy to sign up for a webinar and then forget about it two weeks later if a notification lands in a promotions folder, or gets buried by other companies competing for the same inbox.

Tracking Replay Clicks And Extending The Funnel After The Webinar

Adrian Tobey: Once the webinar happens, you can send the replay link in a follow-up email with a clear call to action, like “Watch the Replay.” You can wrap that link in a Groundhogg tracking link first, so you know whether someone actually watched the replay. If replay-watchers are higher-quality candidates than people who don’t watch, that click becomes a signal you can act on with more automation.

From there you can keep extending the funnel: another email three hours, three days, or however long after the webinar ends, following up on whatever promotion or call to action you made during the webinar, in case someone didn’t stay for the whole thing or missed the offer.

Why You Should Never Send Marketing Email From Your Web Host

Chris Badgett: The question always comes up about email deliverability from your website. What do you have to say to that?

Adrian Tobey: Email deliverability is something we take very seriously. If you send email directly from your host, especially shared hosting, you’re sharing an IP address with a thousand other websites that have no regard for your IP reputation, and you should never do that. You should always use a reputable, managed email sending service. We have our own, the Groundhogg Sending Service, which handles IP reputation management, domain reputation management, spam management, and complaint management. Other examples in that same category are SendGrid, Mailgun, and SparkPost.

When you install Groundhogg, the guided setup process recommends you either use our sending service or sign up with one of those other providers. All of Groundhogg’s emails are plain, no-frills templates by design, because plain emails generally get about 25% better open and click-through rates than heavily designed ones. There’s a blog post on our site comparing pretty email versus plain email with the actual statistics behind that. Our own deliverability runs about 40 to 50% open rates, which is strong for an email marketing company.

The same sending service also handles SMS, as a default feature, not a paid add-on the way it often is with other providers. You can drag an SMS action into any funnel and send it directly from your website.

Turning Webinar Signups Into WordPress Student Accounts

Chris Badgett: When someone signs up for a webinar through this flow, is that creating a user on our site?

Adrian Tobey: That’s entirely up to you. You can drag in a create-user action and choose whatever WordPress user role you want. So a low-commitment webinar registration doesn’t have to create an account, but later, if your nurture sequence offers a more in-depth free course, that step can create the user, and by then they’re already one step out of the way in checkout.

We also build compliance into our own signup process. In Europe or Canada, GDPR and CASL put strict rules around what counts as a marketable or unmarketable contact, so we like to collect an email confirmation to prove someone is a real person, not spam, before creating an account. You can set up that same confirmation step in any of your own funnels.

Three Ways To Embed A Groundhogg Form Anywhere

Chris Badgett: A couple of questions came in. The form at the top has a short code option. Can you also load the JS or HTML script on a different domain or WordPress installation?

Adrian Tobey: There are three ways to embed a Groundhogg form. The short code works anywhere short codes are accepted, but only on your own WordPress site. The JS script embeds anywhere, including a separate WordPress site or any other website. The third option is a raw HTML embed code, which also works anywhere; we provide that so if you use a page builder like Thrive Architect, you can paste the code directly into their form builder and it will parse and recreate the form using their own builder. You could also drop a Groundhogg form into a popup powered by a tool like OptinMonster the same way.

Building A Free Marketing Automation Community Around Groundhogg

A few quick community notes came up in the chat during this stretch: one attendee mentioned setting up CNAME parameters for the sending service, and another asked whether Groundhogg has developer docs for adding third-party plugin functionality as actions or triggers. Adrian confirmed docs exist at Groundhogg’s own documentation site, and the pair moved on to keep the more general integration questions for the end of the session.

Recovering Abandoned Checkouts With A Timed Email Sequence

Adrian Tobey: Now let’s cover decreasing abandoned carts, the second part of the pre-sale revenue picture. Marketing automation lets you remind someone that they intended to buy in the first place and re-engage them to finish that checkout.

To build this, start a new funnel from scratch and set up a page-visited goal, sometimes called a benchmark or trigger, on your checkout page. Anyone with a tracking cookie who visits that page completes the benchmark. From there, add a timer, say three hours, giving the person the benefit of the doubt. If they haven’t completed checkout within that window, send an email along the lines of “you didn’t buy, come back,” with a link back to checkout and a reminder of why the purchase matters. That kind of nudge has been shown to reduce abandoned carts, or increase recovered sales, by up to 10%.

You can layer in another timer and a second email, this time with a coupon code, maybe 10% off if they buy within 24 hours. Critically, you want to kill this sequence the moment someone actually buys. Using a tag applied through WP Fusion, LifterLMS, and Groundhogg together, once a customer gets a “new student” tag, a tag-applied goal pulls them straight out of the abandoned-cart sequence so they don’t keep getting emails about a cart they already checked out of.

Building A Student Welcome And Onboarding Series

Adrian Tobey: Now let’s talk about maximizing engagement after someone has actually bought. There are three things we can do here: guide them on where to start, stay in constant communication during their learning, and provide affirmation as they make progress.

Starting a new funnel with a tag-applied goal, let’s assume they get a “new student” tag when they sign up. First, ask them to confirm their email address, since GDPR compliance in Europe (and any audience that includes European subscribers) requires that confirmation. Once confirmed, send your welcome email: a warmer, more personal “here’s everything you need to know” message. This is where you provide backstory on your company and a bit of what Adrian calls indoctrination, your philosophy and what you’re trying to help them do.

Why Onboarding Emails Should Point Students To Your Community

Adrian Tobey: After the welcome email, space out the rest of the series with delay timers, for example every other day. A second email can cover how to be successful in the course: take notes, ask questions, complete the quiz above whatever passing threshold you set. A third can point them to supporting resources, your Twitter, YouTube, and Facebook channels, so they know where to go for help. We find this “links to supporting resources” email is often the most valuable one we send, because not everyone will dig through your footer or your site menu to find those links on their own. Sending a big, obvious button that says “this exists, go here” is exactly what email marketing is good for: instant knowledge transfer that heads off the same repetitive support questions before they’re ever asked.

Mixing SMS And Email Inside The Same Onboarding Funnel

Chris Badgett: Can you mix SMS and email in a series like this, or is it all one channel?

Adrian Tobey: You can drag in any action at any point: apply tag, remove tag, SMS, email, or an admin notification if you want to be alerted the moment someone completes a step. SMS is a bit more limited: links show up as raw, unstyled text, and messages are capped at 140 characters (longer messages get split and billed as multiple SMS, though on most modern smartphones they’ll still display as one message to the recipient).

What The Apply Owner Step Does For Sales Teams

Chris Badgett: Can you elaborate on the apply owner action? In the course context, there might be coaches or people who get assigned a certain group of contacts. What’s it for?

Adrian Tobey: A lot of people migrating from Infusionsoft, ActiveCampaign, or HubSpot have sales teams, one, two, or three reps, and we want to let them keep working the way they already do. Owners are WordPress users, and Groundhogg adds three relevant roles: marketer, administrator, and sales manager. You assign a sales-manager-role user as the owner of a contact, and from then on that person can only see and manage the contacts they own, not another rep’s contacts. If you want to round-robin new leads to your sales team, you drag in an apply-owner step and select from your user table who’s eligible.

The Vocabulary Of Benchmarks And Actions In A Groundhogg Funnel

Chris Badgett: Could you do a quick tour of the terms? I see funnels, deals, pipelines on the side. How do these fit together?

Adrian Tobey: On the canvas, blue steps are called benchmarks and green steps are called actions. A benchmark is whenever a contact does something: fills out a form, becomes a user, gets a tag applied, or visits a page. An action is the response: send an email, send an SMS, run a timer, send an admin notification, apply a note. It’s always “if someone does this, then do this” until they do something else.

One unique thing Groundhogg does is let you stack multiple benchmarks. If a tag-applied benchmark starts a sequence and an email-confirmed benchmark sits further down, a contact who confirms right away gets pulled out of everything in between and jumps straight to what comes after that later benchmark. That lets you build fallback and catch-all paths that still resolve cleanly once someone completes the “real” action you actually wanted.

Every funnel is reporting-enabled, so you can see how many people pass through at any point. Contacts, tags, emails, and SMS live on the left-hand navigation: contacts is your CRM database, tags are how you segment people (more fluid than a static list in a tool like MailChimp), and super links are advanced tracking links. Pipelines are a premium add-on still in development, not part of the free plugin.

Exporting, Sharing, And Selling Groundhogg Funnel Templates

Adrian Tobey: You can export any funnel you build, download it to your browser, and install it on another WordPress site running Groundhogg. You can also copy a share link and send it to someone so they can pull the funnel in directly. Partners in our program can go further and upload their funnel templates to Groundhogg’s built-in marketplace, so if you develop a campaign that performs really well, you can package and sell it to others through that marketplace, or put it behind your own paywall elsewhere.

What The Groundhogg Partner Program Offers Agencies And Freelancers

Chris Badgett: The LifterLMS audience includes a lot of freelancers and agencies who build these kinds of sites for clients. What does the Groundhogg partner program offer them?

Adrian Tobey: The partner program is for people who want to sell, implement, or distribute Groundhogg and be part of our community. We train partners on our philosophy, walk them through concrete implementation examples, and cover the different pricing structures and selling tools they can use. Partners get direct access to me personally through onboarding calls, and we use their feedback, what they like, what they don’t, what they’d change, to build better tools and pass that back to the community. If you’re an agency or freelancer whose goal is helping other businesses grow, that certification program is worth a look. Details are on Groundhogg’s own site under the partner program section.

Exporting LifterLMS Courses Alongside Groundhogg Funnels

Chris Badgett: LifterLMS also has a course export feature: you export a course as JSON and import it straight into another LifterLMS site in a couple of clicks. Could someone who builds a killer Groundhogg funnel sell that the same way?

Adrian Tobey: Absolutely, that’s the nature of an open ecosystem. You can copy a funnel’s share link and send it to anyone, who can click it and download the funnel straight into their browser, or download it directly and upload it somewhere else, even behind a paywall. What we specifically offer partners is a path to become vendors in Groundhogg’s own marketplace, uploading and selling funnel templates that have performed well for them directly through the plugin.

Does Groundhogg Work With Gravity Forms

Chris Badgett: A question from the audience: does Groundhogg work with Gravity Forms? Someone’s using LifterLMS with Gravity Forms to apply custom tags, mostly through WP Fusion. Where does Gravity Forms fit in?

Adrian Tobey: If you already have WP Fusion, you can use it to connect Gravity Forms and Groundhogg. We also have our own Groundhogg Gravity Forms integration, available from our extensions page. That’s a premium extension. Groundhogg is a freemium product: everything shown in this webinar is free, but we also sell premium integrations for the major form builders, Gravity Forms, WPForms, Ninja Forms, and others, and that’s how the project generates revenue.

What Causes Subscription Churn And How To Fight It

Adrian Tobey: Now let’s talk about decreasing churn. If you collect recurring course or membership fees rather than a one-time payment, churn is the percentage of new customers who cancel within their first few billing periods. If you bring on 100 new customers and 30 of them leave before their next billing cycle, that’s a 30% churn rate, and for some companies churn runs even higher than new customer growth, to the point where the customer base actually shrinks.

Most churn comes down to a lack of engagement. You have to keep providing value in blog posts, videos, and new content, keep communicating so people feel that ongoing relationship rather than being forgotten the moment they’ve paid, and make sure they’re actually logging in, because logging in is one of the easiest ways to know someone is consuming your content at all.

Building A Login Re-Engagement Funnel To Cut Churn

Adrian Tobey: This next one ships pre-built with the plugin and is called the login abandonment funnel. If people aren’t logging in, they aren’t consuming your content, and this is probably the single easiest, lowest-effort thing you can implement, maybe five minutes of setup.

The funnel tracks a login benchmark: whenever a user logs into your site, the funnel runs and then waits seven days. If they haven’t logged back in within that window, send an email: “we haven’t seen you in a while, is everything okay, let us know if you’re stuck on something, or log back in to keep going.” If that doesn’t bring them back, wait another three days and send a second nudge. You can lengthen or shorten those windows, and add further emails if someone keeps failing to log in. As set up here, the funnel runs perpetually and can fire again and again for the same person every time they go quiet, until you turn it off.

Chris Badgett: I want to congratulate you on this one, because “send an email if somebody hasn’t logged in within X amount of time” is one of the most requested LifterLMS features we get, and we don’t have it natively. I’m genuinely excited you brought this into the webinar.

Adrian Tobey: It’s one of the simplest things we offer, but also one of the most effective, because people forget, people go on vacation, and a gentle “come back, we want you to get the value you paid for” nudge does a lot of quiet work.

Tracking LifterLMS Course Progress With WP Fusion And Groundhogg

Chris Badgett: Can I track LifterLMS user progress and automate emails to them via Groundhogg?

Adrian Tobey: Yes, through WP Fusion. If you want a sequence to start when someone gets partway through a course, apply a tag, for example when a course is completed, and everything after that tag-applied benchmark in your funnel fires from that point.

Is Gamification Possible With Groundhogg

Chris Badgett: Do you think this could work for gamification, like scoring or a prize for the first three people to finish something?

Adrian Tobey: There are workarounds, but Groundhogg isn’t built as a gamification platform; it’s marketing automation, email, and SMS. For actual gamification, points, ranks, and badges, look at a dedicated tool. GamiPress is a popular one in the WordPress and LifterLMS space with a specific LifterLMS integration. Trying to force gamification through Groundhogg directly would work, sort of, but it would be janky and not the most intuitive path.

The Four Automations Worth Building For Your LMS

Adrian Tobey: To recap, you can save a lot of time, money, and sanity with a few basic automations: making sure people log in, making sure they know they’re loved through consistent communication, a well-designed onboarding process, not letting easy sales fall through the cracks with a cart-abandonment series, and staying in constant communication overall, probably the single biggest and most important piece of all of this.

Everything we covered is just the tip of what Groundhogg can actually do. There are premium add-ons like a sales pipeline and social proof, and a wide range of integrations beyond LifterLMS, including WooCommerce, Easy Digital Downloads, and WP Simple Pay on the commerce side.

What WP Fusion Adds To The LifterLMS And Groundhogg Combination

Chris Badgett: For someone who wants that LifterLMS-to-Groundhogg integration quickly and easily, what should they get?

Adrian Tobey: WP Fusion, built by Jack Arturo, connects LifterLMS and Groundhogg, and can connect Groundhogg (or LifterLMS) to a variety of other WordPress plugins as well. If you’re familiar with Zapier, WP Fusion is essentially that, but purpose-built for WordPress.

How To Get Started With The Free Groundhogg Plugin

Chris Badgett: For somebody who isn’t sure where to start, how would they get the free Groundhogg plugin?

Adrian Tobey: There are two paths. You can go to Groundhogg’s site, click download, give a first name, last name, and email, and agree to the terms, and you’ll go through the same onboarding funnels shown in this webinar, the constant communication and the one-on-one feel. Or, if you’d rather skip handing over your email entirely, you can go straight to the WordPress plugin repository and install it from there. Either way, it’s free, so there’s no risk in trying it.

What’s Next For Groundhogg’s 2.0 Release And Scaling To Large Lists

Chris Badgett: What’s on the horizon for Groundhogg? People like to know where a tool is headed before they commit.

Adrian Tobey: We’ve been focused on growing the partner program, bringing freelancers, agencies, and developers into a community where they can directly influence the plugin’s growth and, in return, get selling tools, implementation help, and resources to be successful with Groundhogg in their own business.

On the technology side, we’ve been building toward our 2.0 release, which is a significant usability and performance upgrade. One of the most common questions we get is about scalability, whether Groundhogg can handle 10,000, 20,000, even 40,000 contacts. The answer is yes, and 2.0 is specifically about making sure the underlying code can handle that kind of growth as our users’ lists get bigger. We only took our first payment in February and have already passed 300 active installs on WordPress, which feels like real momentum from a standing start. 2.0 is targeted for late August or early September; the internal testing across all of our add-ons and extensions just wrapped, and what’s left is the logistics of rolling it out and confirming backward compatibility.

Is There A Lifetime Or Agency Pricing Plan For Groundhogg

Adrian Tobey: There’s no lifetime agency price, and there’s no monthly plan either, it’s all yearly. If you land on a page labeled “agency pricing,” ignore it; that tier is built for companies operating at the scale of thousands of white-labeled clients, not a typical freelancer or agency. Head to the regular pricing page instead.

The Fastest Low-Hanging-Fruit Automations To Build Today

Adrian Tobey: If you’re going to implement Groundhogg right now, the lowest-hanging fruit is this: if you already have students on your site, convert them all into Groundhogg contacts with one click and send a broadcast email today, something as simple as “we just got new email software, and it’s going to let us communicate with you better.”

Chris Badgett: I want to underline that one. Sending broadcast emails directly from LifterLMS is a very popular feature request, and now the answer is, Groundhogg already does it. That’s squarely in your wheelhouse as an email solution.

Adrian Tobey: Exactly, if you have students in a lower-value course who don’t know your higher-value course exists, converting them to contacts and sending one broadcast that says “did you know this exists” is the fastest win available.

Chris Badgett: From my side, on general course creation rather than Groundhogg specifically, the login re-engagement funnel is genuinely powerful if people haven’t logged in for a couple of weeks. The webinar registration funnel matters more once you’re selling a higher-ticket program, two hundred, a thousand, two thousand dollars and up, where the sales process naturally gets bigger with things like one-on-one calls. And Groundhogg’s lead magnet funnel is a good starting point if all you have is a checklist or a PDF; that’s exactly the kind of lead magnet worth using to start building your list, since course creators too often disappear into the course-creation cave for months and forget to build community early.

Why Adrian Tobey Says A Course Doesn’t Need To Be Perfect To Ship

Chris Badgett: Speaking of the cave, how long did the partner certification course actually take you to build?

Adrian Tobey: About a month and a half, dedicating roughly a day a week to it. The videos themselves aren’t long, ten minutes to half an hour each, about three a day, and then I spent one full day, eight in the morning to eight at night, just editing everything to get it out the door as fast as possible.

I genuinely believe nothing is ever perfect and nothing is permanent. I know the information I recorded will eventually go stale, and that’s fine. What I told myself throughout the process was that this is good enough for now, it will fill the gap and give partners what they need today, and it will change later. Spending months re-recording every video until it’s flawless is time that’s better spent giving value to the people actually taking the course. The certification program is much more than the videos anyway: it’s the one-on-one calls, the supporting resources, the affiliate program, the vendor program, the marketplace. The community is always more powerful than the content on its own.

Where To Find A LifterLMS Demo To Show Clients

Chris Badgett: For anyone who wants to show a client what LifterLMS looks like, there are two good options. The $1 30-day demo spins up a website preloaded with sample content and your own logins, so you can add Groundhogg to it and mess around with real content; a lot of people who sell LifterLMS builds to clients use it as a presentation tool. The other is academy.lifterlms.com, our own courses site, which includes a LifterLMS Quick Start course that takes about 20 minutes and doubles as a feel for what using LifterLMS is actually like.

Closing Thoughts From Adrian Tobey And Chris Badgett

Chris Badgett: Thank you for putting this together, Adrian. I know from experience how challenging it is to build something like a platform inside WordPress, and I admire what you’re doing and the mission behind it.

Adrian Tobey: It’s all about helping people first. Coming from the companies I used to work with, a lot of it was bottom-line focused, and that’s fine for some, but I’ve always taken the approach of helping first, providing as much value as possible before we ever have to ask for money, just to keep the lights on. That’s why everything shown today is free. If our tool helps you get where you’re going a little faster, we’d love to have you in our community, our Facebook group, and our office hours, where you can talk to me directly.

Chris Badgett: I love that you give away so much value for free; that’s very much how we operate too, so people can test LifterLMS and Groundhogg together at zero risk if they’re just getting started. Thanks again for coming, Adrian, I really appreciate it.

Adrian Tobey: Thank you for having me. I hope this provided real value for everybody who joined today, and I look forward to seeing everyone’s success, with or without Groundhogg, going forward.